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A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management Paul Millward Locked Out explores regional lockout's

SKU: 97639247278
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Description

Locked Out explores regional lockout's consequences for media around the globe

The tone is spontaneous and relaxed

But all the greats gracing this book are sure to trigger nostalgic memories of carefree Saturday mornings or after-school hours with family and friends in front of the TV set

existential sequences: The Liberating Vertigo of a Final Passage of Meaning

A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management Paul Millward Locked Out explores regional lockout'sEach book in the 'Very Short, Fairly Interesting & Reasonably Cheap' series takes a core area of the curriculum and turns it on its head by providing a critical, sophisticated overview of the key issues and debates in an informal, conversational and often humorous way. This accessible and affordable introduction to brand management provides an overview of the controversies and debates, leading thinkers and enduring challenges in brands and branding,

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